The Gorgo Company is a partner of the PSR MIS 16 SMALAWI project with Verona University and the Veneto Winemakers’ Association with the aim of implementing an intelligent label in order to ensure the authenticity of Veneto IGP wines by using processes and technologies that make it possible to codify the relevant information through a robust and secure cryptography system.

The Company is being used as a case study with the introduction of a watermarked label system that associates a QR code with the bottle. As well as promoting a top level positioning for these wines, the smart label constitutes a model of Customer Relationship Management (CRM) based, on one hand, on conveying to the end consumer complex information about the product and, on the other, on the collection of strategic “big data” in order to guide commercial and product innovation policies.

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